Further signs that buyer interest is returning to market
Aug 25th, 2009 | By Les Sheppard | Category: Property NewsWelcome back! Have you made sure you never miss a new property? Subscribe to updates with your best email address in the sidebar to the right.You see everything new at least 48 hours before the crowd!
The price is right, finally…or so it would seem. According to the latest figures, traffic to the UK’s leading property websites, where the vast majority of house-hunters start their property search, was up an impressive 9.25% in July over the previous month. The statistics come from the leading independent monitoring services, Nielsen and comScore, who track UK website traffic.
The figures show that unique visits to the top 10 UK property websites jumped from 8.1 million visits in June to over 8.9 million in July, at a time that traditionally marks the beginning of a slow period in the residential property market. All but one of the leading websites in the sector managed to attract higher numbers of house hunters in July which may bode well for a recovery in transaction activity, the key driver of house prices, come the end of the summer holiday period.
Zoopla.co.uk, was once again the fastest growing website in the online property sector with an increase in visitor traffic of over 20%, more than double the average according to the statistics, as it continues to enjoy a very eventful summer following the acquisitions of both ThinkProperty.com and the Propertyfinder Group. The second biggest winner in growth terms was Propertyfinder.com itself, which grew by 17% in July.
Alex Chesterman, CEO of Zoopla.co.uk comments: “We have known for some time that pent up demand was building in the market whilst buyers have been sitting on the sidelines waiting for the price to be right. Given the extraordinary growth in property window-shopping taking place on websites like Zoopla.co.uk in July, it would appear that pricing is now reaching levels where demand may turn into real activity in the market.”
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