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Equity release adviser Home & Capital is to provide information and advice on equity release to users of price comparison website Confused.com.

Visitors to the Confused.com website will be able to click through to a microsite operated by Home & Capital Advisers.

Customers will be able to get more information about equity release and some of the equity release lenders in the market, and also speak to an equity release adviser.

Paul Chohan, head of mortgages and life assurance at Confused.com, says: “This is an important development for Confused.com as we extend the range of products and services available through the website, recognising that the internet is increasingly becoming the preferred way of accessing information and researching financial products for the more mature members of society, as well as the young.”

Simon Little, director of Home & Capital Advisers, says: “Clearly equity release is not a product to be purchased online – this is a major decision that needs careful consideration based on independent advice, which is best provided face-to-face.

“But I’m certain this will help us open a dialogue with many people who could benefit from equity release advice, and who will value the opportunity to discuss alternatives which are available.”

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